Pfizer in trouble for it's dead rat anticounterfeiting campaign.

Advertising watchdogs are investigating calls for a ban on a new Pfizer advert. The shocking commercial shows a man coughing up a huge dead rat after taking a counterfeit tablet bought online. The commercial makes me associate rats with V rather than encouraging me to use the real brand name version. The odds on counterfeit tablets containing either rat poison or rat droppings are pretty low.